One of Rubicon's chief dashboard developers is in the midst of a cross-country move back to his hometown of Baltimore. What better way to track the trip then through a dashboard via Tableau Public?! Make sure to check back as the trip progresses. Great work, Dave!

One of my favorite blogs, MarketingNPV, recently posted an actual email recently posted an actual email from the CFO to the CMO of a global 1000 company.

The net of the email: Congratulations on being on MediaWeek’s list of “most efficient media buying organizations,” but what does this mean? Why can’t we connect the data across campaigns to get more meaningful insights into the effectiveness of the spend? What is the actual value of incremental media spend? How about we try spending nothing and see what the results look like.

The job description of a marketer seems to change just about every day. The marketing channels have changed, as have the enabling technologies. And one very important element is the undeniable scrutiny placed on the Marketing Department as a whole. Marketers that don’t prove to be highly adaptable and resilient are quickly being replaced with those who are driven and have the ability to prove their value. In preparing to help our clients, one of the areas that I’m very interested in (and that usually doesn't get a lot of love) is data.