It's December and the holidays are here. While many have yet to commence in their yearly ritual of holiday shopping, our friends at Google, always well ahead of the game, have already delivered a full sack of offerings.

One of the biggest draws of any marketing automation platform is the ability to create messages aimed at prospects and customers without all of the manual work on behalf of the sender. Marketing departments strapped for resources can now send out emails on Sales' behalf with the click of a button. High fives and fist pumps all around, right? Maybe so, but don't forget this is only half of the story; The other half, of course, is making a personal connection with the prospect.

Imagine if your tools could talk. And they're smart too.

What if the hammer you used to build that shed in the back yard could tell you how to improve your hammering ability, reducing the number of whacks (and time) it would take to drill each nail, thus making you a more efficient builder.

With last month's acquisition of Omniture, Adobe will be sure to reinvent the hammer. By hammer, of course, I am referring to content creation tools.