One of the largest advantages in integrating a marketing automation platform into your company is the ability to create a rich lead scoring system. In theory (and in practice), this is a huge step. In the past, scoring leads involved:

Marketing is undergoing a seismic shift in how business is being conducted. You could call it an inflection point. Marketers are beginning to be recognized as pivotal players in their organization. Some innovative marketing organizations are even beginning to be viewed as profit-centers vs. cost-centers. Marketing Automation is helping change that perspective.

Marketo recently hosted a Webinar called Can Marketing Help Sales Sell? that investigates the collaboration between Marketing and Sales departments. Clearly, the MA industry has come a long way in the past five years.

Let's discuss basic SEO and the positive behaviors that it has encouraged throughout the online community. After we've taken some time understanding the concept I would enjoy reading what you thought, or if you had an entirely different take on SEO.

Virtual highways are here to stay.