Dave Ward's blog

Asynchronous Analytics


It's December and the holidays are here. While many have yet to commence in their yearly ritual of holiday shopping, our friends at Google, always well ahead of the game, have already delivered a full sack of offerings.

Adobe, Omniture and Integrated Analytics

Imagine if your tools could talk. And they're smart too.

What if the hammer you used to build that shed in the back yard could tell you how to improve your hammering ability, reducing the number of whacks (and time) it would take to drill each nail, thus making you a more efficient builder.

With last month's acquisition of Omniture, Adobe will be sure to reinvent the hammer. By hammer, of course, I am referring to content creation tools.

Marketing Automation Implementation: Not-So-Easy Pieces

In one of his books, physicist Richard Feynman, shares a few stories about inventions he concocted as a young boy. Although they were rather ingenious (one was a potato slicer), they were quickly cast aside with irritation by the grown-up crowd, regardless of how useful they were. The moral of the story is that innovation is a very difficult thing in the real world.