One of Rubicon's chief dashboard developers is in the midst of a cross-country move back to his hometown of Baltimore. What better way to track the trip then through a dashboard via Tableau Public?! Make sure to check back as the trip progresses. Great work, Dave!

One of my favorite blogs, MarketingNPV, recently posted an actual email recently posted an actual email from the CFO to the CMO of a global 1000 company.

The net of the email: Congratulations on being on MediaWeek’s list of “most efficient media buying organizations,” but what does this mean? Why can’t we connect the data across campaigns to get more meaningful insights into the effectiveness of the spend? What is the actual value of incremental media spend? How about we try spending nothing and see what the results look like.

It's December and the holidays are here. While many have yet to commence in their yearly ritual of holiday shopping, our friends at Google, always well ahead of the game, have already delivered a full sack of offerings.