As a young web application developer, I believed that I could accomplish anything using nothing but pure brain power, determination and a simple text editor. For years, this was true. Using only a minimal toolset, if you gave me a specification, I could give you the software you wanted. Over the years business requirements have changed, specifications have gotten more complicated and turnaround times have gotten shorter. I've come to realize that choosing the proper tools for each project is crucial to success, especially in a competitive marketplace. Historically, however, there have not been many tools built to suit the needs of marketing.